Tv Advertisement

At TV Advertising Agency, we MediaREADS pride ourselves on providing our clients with the full range of services necessary to ensure high production values and the best media rates in the market, utilising over 10 years’ experience in planning and buying TV advertising campaigns. Our team of experts can help you determine the best time, place, and audience to target your advert and deliver the most meaningful engagement.

TV advertising remains one of the most potent advertising methods when building brand awareness and reputation quickly. Whether it’s a national or local campaign, it’s an effective way to reach a mass audience and remains the most trusted advertising medium.

The average individual watches 4 hours and 42 minutes of video per day, and 68% of that remains with broadcaster TV (includes live TV, playback & broadcaster VOD). 83% of video viewing is on live TV, with a further 10% split between playback and BVOD. The rest is online, with YouTube being the biggest service.

Creative & Design

Whilst TV is a great advertising platform, brands often underestimate the creative assets and time scales required to get copy approved to go on air. At MediaREADS, we have preferred suppliers for both creation and approval of TV assets. The governing body for most broadcasters is Clearcast. They must approve copy before it’s able to go live, which can take as long as 6 months; however, usually 4 weeks is enough time.

We can work with suppliers and partners to speed up the entire process, get you on air with less hassle, and manage the whole process.